A Proper Brew When we say our tea's proper, we mean it's really good quality and it's made with respect for people and the planet. And, perhaps most importantly, it always tastes lovely. Our tea experts taste brew after brew to make sure it's always perfect. It's a tough job, but somebody's got to do it. We work hard to make a brew you'll be proud of and because of you, we can do lots of good stuff around the world. Like investing properly and building long-lasting relationships with the people and communities who grow our tea.