Discover the Joy of drinking wine the way the Italians do When in Rome’s Primitivo is THE quintessential Italian red wine . Crafted with passion and care, this robust, chocolatey Primitivo embodies the spirit of Italian winemaking and will transport you straight to the sun-kissed vineyards of Italy. Primitivo Grapes – known outside Italy as Zinfandel - from the rolling hills of Southern Italy yield a wine that’s both delicious and exceptional. Its traditional winemaking techniques and award-winning heritage make it a standout choice. With each sip, you’ll taste the rich flavours and aromatic notes that reflect centuries of Italian craftsmanship. This elegant wine is a perfect pairing for various occasions. Whether you’re picnicking in the park or dining with friends, When in Rome’s Primitivo complements a range of dishes. Try it with hearty pasta dishes, grilled meats, or aged cheeses. Its smooth texture and refined bouquet enhance the dining experience, making it a delightful companion for any meal. When in Rome cares about our planet. Our wine comes in low-carbon, eco-friendly packaging and, reflecting our commitment to radical climate transparency, carries our carbon footprint on every product. When in Rome is proud to be a B Corp. All our wine is vegan friendly and sustainably crafted. This Primitivo is served in the world’s first paper wine bottle, emitting 6x less CO2 and using 4x less water than a single use glass bottle.