A multipack of 4 delicious limited edition bars of crispy wafer with a brownie flavour filling, chewy caramel, and crunchy cereals covered in smooth milk chocolate. LION® was launched in the UK in 1976 by Rowntree Mackintosh under the name \"\"Lion Bar\"\", with the strapline \"\"Crunch it, chew it. When you feel like a great big bite\"\" and was soon a roaring success with consumers.. In 1988 is was re-branded LION® and now is available in over 40 countries worldwide. The LION® product with its rugged appearance and combination of crispy filled wafer, chewy caramel and crunchy cereals covered in smooth milk chocolate, has provided a substantial, multi-textural bite across the decades. LION® does not contain any artificial colours, flavours or preservatives.
A multipack of 4 delicious bars of crispy filled wafer, chewy caramel, crunchy cereals covered in smooth milk chocolate._x000D_ LION® was launched in the UK in 1976 by Rowntree Mackintosh under the name "Lion Bar", with the strapline "Crunch it, chew it. When you feel like a great big bite" and was soon a roaring success with consumers._x000D_ It was first produced at the York factory in the UK before being transferred to the Fawdon factory in Newcastle in 1978._x000D_ In 1988 is was re-branded LION® and now is available in over 40 countries worldwide._x000D_ The LION® product with its rugged appearance and combination of crispy filled wafer, chewy caramel and crunchy cereals covered in smooth milk chocolate, has provided a substantial, multi-textural bite across the decades._x000D_ The 1980 TV advertisements 'In the wild' featured real lions filmed on location in their natural habitat - which made for compelling viewing and was then re-enforced with the 'Wild Thing' advertisement in 1986 which again feature